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  • Coast Guard says it can’t guarantee rescue of missing Titanic submersible even IF they find it – as oxygen supply dwindles to just 40 hours

    The US Coast Guard has given the bleak warning that it may not be able to rescue the missing Titanic tourist sub – even if it is able to find it.
    The Titan submersible has been missing since 9.45am on Sunday morning after being launched into the Atlantic at 8am.
    OceanGate Expeditions – the company which runs the tours and is responsible for the sub – did not notify the Coast Guard until 5.40pm.
    There are five people onboard, including three wealthy tourists, and the sub’s oxygen supply is now just 40 hours, giving rescue crews until Thursday morning to find it before it runs out.
    But even if they locate the missing vessel in time, there is no certainty that it can safely be brought to surface.


    At a press conference at the US Coast Guard Station in Boston – which is coordinating the search and rescue effort – First District Response Coordinator Capt. Jamie Frederick said it was not certain the sub could be saved – even if it is found today


    The company’s Titan sub submerged at 8am on Sunday morning around 400 miles southeast of St John’s, Newfoundland, according to the US Coast Guard. It lost contact at 9.45am but it wasn’t reported to the Coast Guard until 5.40pm

     

    ‘Even with that amount of time left, if you were to find the submersible at this moment, would that give you enough time to save those five people on board?’ he was asked.
    ‘I don’t know the answer to that question… all I know is we will do everything within our power to effect a rescue,’ Frederick replied.
    The Coast Guard has already searched 7,600 square miles of ocean – a search area the size of Connecticut.
    At 12,500ft underwater, there are few vessels able to dive deeply enough to find it.
    The only ones able to search the ocean floor are remotely operated vehicles which are searching the ocean now.
    If they find the sub, getting it to the surface is another feat entirely, requiring specialist equipment that is not yet on-site.
    Other experts likened it to requiring a 2.5mile long cable to lasso to the far side of the moon.
    There are multiple civilian ships assisting in the search, along with US Navy, Canadian Navy ships and aircraft.
    Among pieces of equipment now on the way to the site is a decompression chamber for the five passengers, should they be brought to the surface.
    ‘Getting salvage equipment on-scene is a top priority,’ Frederick said.


    Shahzada Dawood, 48, a UK-based board member of the Prince’s Trust charity, and his son Sulaiman Dawood, 19, are among the five people trapped in the sub

     

    The logistical challenge is immense; the Titanic wreck is situated some 400 miles southeast of St Johns, Newfoundland – around 900 miles east of Cape Cod.
    A Canadian Coast Guard cutter is expected to arrive at the search area this evening.
    It takes several days for Coast Guard ships to reach the site from the US.
    In addition to the underwater remote operated vehicles and Coast Guard ships, several aircraft are surveying the water for any signs of the sub on the surface.
    ‘We don’t want to exhaust one possibility in place of another. We don’t want to rule out that it is on the surface.

    ‘If it is on the surface we are fairly certain we will be able to find it,’ U.S. Coast Guard First District Captain Robert Simpson added.

    DailyMail.com previously revealed it took OceanGate eight hours to report the submersible as missing.

    The company has not yet explained why it took so long to raise the alarm.

  • Bartenders say ‘no one wants Bud Lights at their event anymore’ as backlash continues to swell from trans Dylan Mulvaney controversy as consumer demand plummets

    Bartenders say ‘no one wants Bud Lights at their event anymore’ as backlash continues to swell from trans Dylan Mulvaney controversy as consumer demand plummets

      • Demand for the Anheuser-Busch owned beer continues to drop at both personal and corporate events 
      • The owner of a mobile bartending service says she is seeing consumers pivot away from wanting Bud Light at their events 
      • Since the brand’s controversial partnership with Dylan Mulvaney, the brand has lost billions in market value and has suffered a 25 percent sales decrease 

    Demand for Bud Light continues to plummet as both corporate and personal events have pivoted away from featuring the Anheuser-Busch brand at their gatherings, according to the owner of a pop-up bar business.

    Catarina Tucker, the founder of Barnastics – a mobile bartending company based in New Jersey- told Fox News there has been a ‘significant shift’ away from Bud Light among her clients recently.

    In April, the Anheuser-Busch-owned brand became embroiled in controversy over a promotion it did with transgender influencer Dylan Mulvaney.

    The company has since lost billions of dollars in market capitalization, and continues to be boycotted by tens of millions of former consumers.

    Bud Ligh Shelves have remained stocked with Bud Light as the brand continues to suffer from the fallout of the Dylan Mulvaney partnership 

    The brand has been forced to buy back expired beer from wholesalers, and is contemplating how to deal with the people at every juncture of the sales lifecycle who are experiencing a loss of profits.

    Though Tucker said the liquor stores she works with have yet to begin selling Bud Light at a discount, the consumer backlash has been tangible.

    ‘[Demand for Bud Light] has plummeted completely. No one wants it at their event anymore,’ she said.

    ‘There are a couple clients that have expressed to me their feelings behind it, and it’s no longer popular.’

    She said her customers, and consumers generally, are becoming more aware of whether the brands they support align with their personal and political values.

    As a result, people are ‘actively seeking alternatives to Bud Light, gravitating towards craft beers, specialty cocktails, and premium spirits.’

    Tucker said she does not believe the brand will rebound in popularity any time soon.

    ‘With the feedback that I’ve gotten and how strongly a lot of clients feel about it, it [the company] doesn’t switch gears, I don’t see the popularity picking back up,’ she said.

    Tucker’s company website allows customers to create a custom proposal that allows the company to see and understand any shifts in demand for certain products.

    ‘Sometimes things blow over,’ she noted, but added that Bud Light’s actions as a corporation ‘hold a lot of weight’ with their consumers.

    Tucker said she has not noticed the same plummeting demand for other Anheuser-Busch products, like Budweiser, but ‘anything Bud Light, they just won’t support.’

    Sales of Bud Light have been in free fall for weeks, falling about 25 percent in the the last month.

    Catarina Tucker Catarina Tucker said she does not foresee Bud Light’s popularity recovering anytime soon

    Bud Light, released a Pride month line of beer Bud Light, which has been down 25 percent in sales over the last month, released a Pride month line of beer

    BudLight sales

    Bud Light, Dylan Mulvaney Mulvaney worked with Bud Light in April as part of their March Madness campaign and was gifted a can of the light beer with her face on it

    In a note last week, JPMorgan analysts said they expect AB InBev’s earnings before interest and tax in the US to drop 26 percent this year, on a 12 percent drop in volume and a 10 percent decline in sales.

    ‘We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,’ the note said.

    Bud Light’s parent company said earlier this month it will triple its marketing spending in the US this summer as it tries to boost ailing sales.

    Anheuser-Busch InBev CEO Michel Doukeris has downplayed the impact of the backlash, saying Bud Light’s US sales declines in the first three weeks of April represented only one percent of InBev’s global volumes.

    ‘We believe we have the experience, the resources and the partners to manage this,’ Doukeris said during a conference call with investors earlier this month.

    Conservatives have continued with the boycott, leading to the Belgian based brewer to place two executives responsible for partnership— Alissa Heinerscheid, the vice president of marketing, and her boss, Daniel Blake — on leave in April.

    Heinerscheid was hired to overhaul Bud Light’s marketing in June 2022 with the vision of freshening up its image, while Blake had worked at Anheuser-Busch for nearly nine years.

    Heinerscheid’s short-lived tenure reportedly included a widely-lauded Super Bowl ad featuring Miles Teller and wife Keleigh Sperry, as well as ‘the Bud Light Carry’ campaign that showed a woman carrying a round of beers to a table of friends without spilling a drop.

    Those ads, statements from the beer brand revealed, were part of Heinerscheid’s vision to make the brand more female friendly – something she described only a few months ago as a ‘passion point’.

    But that vision was swiftly cut down on April 3 with the brand’s partnership with Mulvaney, a controversial trans activist with a mass following on social media, which proved to be a step too far for Bud Light’s loyal customers.

    After Anheuser-Busch tried to distance itself from the Mulvaney promotion, Bud Light also faced backlash from the opposite direction, with pro-LGBTQ groups accusing the company of abandoning the transgender influencer.